Free Resources
Free playbooks for D2C founders.
Battle-tested templates and checklists pulled from real brand launches — all free to download.
Free Download
D2C Launch Checklist
47-point checklist to go from idea to launch-ready.
Free Download
Shopify Website Audit
Score your store across 32 conversion criteria.
Free Download
Brand Positioning Worksheet
Build a positioning statement in 30 minutes.
Free Download
Product Page CRO Checklist
Every PDP element that moves conversion.
Free Download
90-Day Launch Roadmap
Week-by-week plan to launch in a quarter.
Free Download
Pricing & Margin Calculator
Sheet to model COGS, MRP, margin, contribution.
Free Download
Founder Brand Building Guide
Personal-brand content system for founders.